presents
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“To the edge of matter.
An unforgettable journey”

This is the title of NEUTRA's exhibition for Milano Design Week 2024, a immersive journey into matter unfolds across five distinct scenarios, each offering a different perspective to delve into the unique visual and auditory landscapes embedded within matter.

-- exhibition design

NEUTRA has pinpointed the perfect location to convey a fresh, ultra-modern mode of communication that merges cutting-edge language with the mastery of traditional craftsmanship - the MEET Digital Culture Centre.

Here, an immersive story of matter - marble, stone and metal - creates a perceptual journey that offers a new way of understanding materials by constantly zooming in and out.

NEUTRA's exhibition was curated by Migliore+Servetto, which oversees the brand's creative direction.

“The project started from the desire to combine a story with a narrative about materials through a physical part and a digital part.”

ICO MIGLIORE INTERVIEW

A bespoke sound system created by the sound artist NEUNAU (Sergio Maggioni) for the event adds to a highly sensory experience within a boundless environment.
A polyphonic symphony vivifies the installation and sets a rhythm of pauses and emphases to highlight the qualities of each piece of furniture, which is the product of meticulous planning.

SOUND DESIGNER INTERVIEW

An

immersive

story

of matter.

Milano Design Week 2024

The

exhibit

project.

Ico Migliore Interview

The

sound

of matter.

Sound designer interview
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An
immersive
story
of matter.

An immersive story

“To the edge of matter.
An unforgettable journey”

This is the title of NEUTRA's exhibition for Milano Design Week 2024, a immersive journey into matter unfolds across five distinct scenarios, each offering a different perspective to delve into the unique visual and auditory landscapes embedded within matter.

OPEN VIDEO: SET-UP AND DESIGNERS

-- exhibition design

NEUTRA has pinpointed the perfect location to convey a fresh, ultra-modern mode of communication that merges cutting-edge language with the mastery of traditional craftsmanship - the MEET Digital Culture Centre.

Here, an immersive story of matter - marble, stone and metal - creates a perceptual journey that offers a new way of understanding materials by constantly zooming in and out.

The
exhibit
project.
Ico Migliore Interview

NEUTRA's exhibition was curated by Migliore+Servetto, which oversees the brand's creative direction.

“The project started from the desire to combine a story with a narrative about materials through a physical part and a digital part.”

ICO MIGLIORE INTERVIEW

The
sound
of matter.
Sound designer interview

A bespoke sound system created by the sound artist NEUNAU (Sergio Maggioni) for the event adds to a highly sensory experience within a boundless environment.
A polyphonic symphony vivifies the installation and sets a rhythm of pauses and emphases to highlight the qualities of each piece of furniture, which is the product of meticulous planning.

SOUND DESIGNER INTERVIEW

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