presents
bg bg

“To the edge of matter.
An unforgettable journey”

This is the title of NEUTRA's exhibition for Milano Design Week 2024, a immersive journey into matter unfolds across five distinct scenarios, each offering a different perspective to delve into the unique visual and auditory landscapes embedded within matter.

-- exhibition design

NEUTRA has pinpointed the perfect location to convey a fresh, ultra-modern mode of communication that merges cutting-edge language with the mastery of traditional craftsmanship - the MEET Digital Culture Centre.

Here, an immersive story of matter - marble, stone and metal - creates a perceptual journey that offers a new way of understanding materials by constantly zooming in and out.

NEUTRA's exhibition was curated by Migliore+Servetto, which oversees the brand's creative direction.

“The project started from the desire to combine a story with a narrative about materials through a physical part and a digital part.”

ICO MIGLIORE INTERVIEW

A bespoke sound system created by the sound artist NEUNAU (Sergio Maggioni) for the event adds to a highly sensory experience within a boundless environment.
A polyphonic symphony vivifies the installation and sets a rhythm of pauses and emphases to highlight the qualities of each piece of furniture, which is the product of meticulous planning.

SOUND DESIGNER INTERVIEW

An

immersive

story

of matter.

Milano Design Week 2024

The

exhibit

project.

Ico Migliore Interview

The

sound

of matter.

Sound designer interview
An
immersive
story
of matter.
“To the edge of matter.
An unforgettable journey”

This is the title of NEUTRA's exhibition for Milano Design Week 2024, a immersive journey into matter unfolds across five distinct scenarios, each offering a different perspective to delve into the unique visual and auditory landscapes embedded within matter.
--
exhibition design
NEUTRA has pinpointed the perfect location to convey a fresh, ultra-modern mode of communication that merges cutting-edge language with the mastery of traditional craftsmanship - the MEET Digital Culture Centre.

Here, an immersive story of matter - marble, stone and metal - creates a perceptual journey that offers a new way of understanding materials by constantly zooming in and out.
The exhibit project.
Ico Migliore Interview
NEUTRA's exhibition was curated by Migliore+Servetto, which oversees the brand's creative direction.

“The project started from the desire to combine a story with a narrative about materials through a physical part and a digital part.”
ICO MIGLIORE INTERVIEW
The sound
of matter.
Sound Designer interview
A unique stage for NEUTRA’s 2024 new collection.

The installation stages and emphasizes the qualities of each piece of furniture that encompasses the exclusive value of each material and the distinctiveness of individual items.
SOUND DESIGNER INTERVIEW

Stay up to date

Stay up to date
Newsletter subscription
Leave your email address, we will keep you periodically updated on news and new content:
E-Mail *
Name *
Surname *
Profession *
Country *
Consent to the Processing of Personal Data
I have read and understood the privacy policy (Read more). *

Tick the box to give your consent to data processing for marketing purposes, market and user satisfaction surveys on NEUTRA products or services.(Read more)

Tick the box to give your consent to data processing to analyse your habits, interests and preferences to draw up profiles for customised services and targeted commercial communications.(Read more)